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Kevin Hart expands his horizons with latest investment into sports nutrition company Nutrabolt

Updated: Mar 5, 2021

Kevin Hart continues to expand and grow his investment portfolio. Kevin Hart has taken a leap and dived into a sports nutrition company Nutrabolt through his private investment firm and will endorse and exploit the company’s C4 products. The brand mainly focuses on pre-workout products and energy drinks. “This isn’t just an ambassador play,” Hart told CNBC. “This is really about merging my real lifestyle with a product that I genuinely use.” C4 lists Los Angeles Sparks’ player Tea Cooper as a current brand ambassador and is showcasing multiple players entering the 2021 NFL draft, also MLS team Austin FC. About a year ago Kevin Hart had invested in Black-owned Island Tea and has thoroughly expressed his commitment to educating more Black people about equity and ownership. Hart salutes Jay-Z’s recent champagne deal with LVMH as an inspiration to get into investment more. “When you talk about us as Black men, we don’t get the world of business and money taught to us,” Hart said. “I feel like it’s our job to go back and inform, and that’s what I’m trying to do.”



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