Following the recent backlash over a controversial ad showing babies with BDSM bears, Balenciaga issued a new statement strongly condemning child abuse.
In the statement, Balenciaga writes: “We strongly condemn child abuse; it was never our intent to include it in our narrative. The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility.”
If you didn’t know recently, Balenciaga had recently published a campaign called Balenciaga Gift Shop. The gift shop featured photos of children with the brand's handbags that looked like the toy teddy bears were in bondage.
You can see the full statement below.