(left to right): Daniel Oyebanjo (D’Bani), CEO and Founder of DCREAM Records;
Fuzzy West, General Manager of Priority Records; Serge Durand, A&R Executive
The C.R.E.A.M. Digital Platform is Valued at 130 Million Dollars by KPMG
WASHINGTON — Nigerian born singer-songwriter, musician, entrepreneur, humanitarian and philanthropist
Daniel Oyebanjo; known to most as D’Banj (dee-bonge), signed a global distribution deal with Priority Records. The deal allows talented artist in Africa that are subscribers to the Creative Reality Entertainment Arts & Music Digital Platform (C.R.E.A.M.) to now have access to global distribution through Capital Records, parent company of Priority Records; by D’Kings Men Media Limited (DKM), parent company of D’CREAM Records
“I am so humbled! A dream that started on paper has finally come to fruition. Africa is the future of the world,” said D’Banj. “A year ago, I launched a platform to help creative talents find their dreams across Nigeria. The platform was developed by Africans, for Africa, to showcase artist across the world. It is testament to what I always say that, content is the New Crude Oil.” The deal comes just after the recent 130-million dollars valuation of the one-year old C.R.E.A.M. Platform by one of the World’s leading auditors KPMG. D’CREAM Records is hitting the ground running with the deal as it releases D’Banj’s most anticipated fourth studio album Project King Don Come. Priority Records is an American record label that changed the music industry by pioneering distribution deals with artist-run companies. Priority is known for many highly successful artists including Dr. Dre., Ice Cube, Master P, Jay-Z, and Snoop Dogg.
It also distributed hip hop record labels including Death Row Records, No Limit Records, Roc-A-Fella Records, and Wu-Tang Records. “We are excited the C.R.E.A.M. Platform is now a part of the global distribution service,” said Fuzzy West, General Manager of Priority Records. “At Priority, we are always searching for new music. The African music platform offers originality and a unique sound; which is why this is an electrifying deal with D’Banj.” The C.R.E.A.M. Platform founded by D’Banj was created to discover, nurture, manage and promote various artistic and creative minds across Africa. The platform is a subscription based digital platform which will now afford individuals with the opportunity to have their work discovered, showcased, marketed and promoted globally.
Subscribers will also now have access to global distribution with priority records through D'CREAM Records. The Platform is open to entries for all creative arts disciplines including music, film, dance, photography and fine arts. C.R.E.A.M. is built on mobile telecommunication technology (USSD communication technology), currently provided on MTN which is Africa’s largest mobile network operator. The MTN platform provides infrastructure, logistics and distribution service for its 200-million subscribers to be part of the C.R.E.A.M. Platform evaluation process for talent discovery.
As an entertainer his entire adult life, D’Banj successfully spearheaded the modern music revolution in the Nigerian music industry with his energetic and charming persona. D’Banj has garnered many achievements and acknowledgments throughout his career. He was named one of Africa’s most powerful celebrities by Forbes (https://www.forbes.com/pictures/eedh45gdheh/dbanj-31-nigerian-mu/#13a3014c8e87), and earlier in his career signed a mega deal with Sony Music’s RCA Records. The deal was described as a Pan African, multi-album deal. In 2013 D’Banj was named the Bank of Industry Ambassador, in 2014 he was named the first official African Ambassador for Apple beats by dr. dre, in 2015 he was named the official African Ambassador for Cîroc Nigeria; and in the same year, he was renamed as the GLO Ambassador.
D’Banj is also the founder of Koko Foundation for Youth and Peace Development, and is Nigeria’s first United Nations Youth Ambassador for Peace. D’Banj joined Bono’s One.org as an Ambassador of the Do Agric Campaign. He released the song “Cocoa Na Chocolate” in support of agriculture investments, and piloted the “Do Agric” campaign which generated over 2-million signed petitions in only six months.
The C.R.E.A.M. Platform is expanding throughout the continent of Africa, where it will undoubtedly find the same success it did in Nigeria. It is reported that the platform has over 3- million active subscribers, 400-thousand daily paying users and has discovered thousands of talents from the music category alone.
Follow D’Banj on Twitter, Facebook and Instagram. For more information about the C.R.E.A.M. and D’Banj, visit https://www.cream.ng/ D’Banj music videos are also available to watch on YouTube at www.youtube.com/user/DBanjVevo . Also watch D’Banj and Kanye West perform Below.